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This study investigates factors that motivate social media users to retransmit rumors. We focus on everyday rumors rather than catastrophic rumors and develop a model of everyday rumor retransmission based on the uses and gratification theory, the rumor retransmission model, and the basic law of rumor.

An Internet survey is conducted to collect data and test the proposed model. This study’s hypotheses are tested through partial least squares regression analysis.

The results show that socializing, information seeking and status seeking increase the intention to retransmit rumors. Perceived rumor credibility has a moderating effect on the impacts of socializing and status seeking on retransmission intention.

Our research model provides a theoretical foundation for future studies that want to explore motivations or values that determine rumor-sharing intention on social media. The findings can help government agencies and businesses to manage rumor retransmission on social media.

The sharing economy is an emerging trend that takes advantage of underused assets and generates enormous amount of economic value. However, little research has been done to understand the factors that drive people to share assets.

This study develops two models, one based on the theory of planned behavior (TPB) and another based on social capital theory (SCT), to explain why individuals want to share their assets with others. An Internet survey is conducted to collect data and test the proposed models. Most of respondents were members of Airbnb or Uber – accommodation sharing and taxi services.

The results show that the TPB model has greater explanatory power than the SCT model. The individual's motivations, attitude, perceived behavioral control, facilitating technological conditions and identification with the community increase their intention to share assets.

This study distinguishes asset suppliers from consumers to clearly understand the factors that influence the intention to provide underused assets. The research findings can help companies participating in the sharing economy to induce people to share.

Little research has been done to investigate how consumers decide to shop across national borders. The purpose of this paper is to explore the factors that impact consumers’ intention to shop on foreign websites.

A conceptual model is developed from the perspectives of consumer perceived trustworthiness and value. The authors also examine how vendor signaling and consumers’ attachment styles affect perceived trustworthiness, as well as how benefits and costs affect perceived value. This study conducts an online survey to test the research model.

Perceptions of the vendor’s trustworthiness can increase or decrease depending on consumers’ perceptions of the level of legal structure and national integrity in the vendor’s country, as well as the vendor’s website policy and reputation. Consumers with low levels of attachment avoidance or anxiety also perceive a foreign vendor as being more trustworthy. Price competitiveness, product uniqueness, communication cost and waiting cost determine the perceived value of shopping on a foreign vendor’s website.

This study advances our understanding of cross-border e-commerce in the business-to-consumer context. The findings can help researchers and practitioners understand the barriers to cross-border e-commerce, and devise strategies to overcome these barriers.

The purpose of this paper is to examine the relationship between the purchase of insurance and economic growth among agricultural households.

Using survey data of the agricultural sector obtained from China over two years, the authors highlight the effect of job switching between farm and non-farm activities on the demand for insurance by applying the difference-in-differences and triple differences methodologies.

The results show that compared with farm income, non-farm income is associated with an increased (decreased) demand for insurance among households in Eastern (Western) China. The inequality in degree of economic development between the regions plays an important role in this finding. Both education and income exhibit a positive relationship with insurance demand for most regions. In addition, in 2007, regardless of farm or non-farm sector, switches are (except in the northeast region) associated with a significant increase in insurance expenditures. Households who switched from the farm to non-farm sector in 2007 are significantly negatively associated with insurance expenditures in the western region.

Inequalities in the degree of economic development play an important role in insurance consumption.

The authors assess the determinants of insurance market development in the agricultural sector in China, characterized by inter-regional disparities in economic development.